- A main event that takes place early in the year on the 17th – 20th February and located in Birmingham for easier national access.
- A strong digital marketing campaign involving advertising, online events, a marketplace & social media collaboration.
- A thriving online community all year round which is fed relevant BoatLife & exhibitor content to keep attention and grow your audience.
Much more than just a Boat Show
Boating is one of the UK’s most popular sports – with over 4 million active boaters. Individual boat shows run mainly on the south coast in the summer & are often only brought in to focus in the weeks leading up to the event (at which point boaters have already spent their budgets in the earlier months of the year.) There is a requirement for a full solution which creates and develops long term relationships & leads, something that is much less reliant upon a short window in the calendar.
This combined process provides a full 365 day opportunity for brands to comprehensively market, influence and build loyalty right from the beginning with potential buyers. It also provides a huge opportunity for exhibitors to actively acquire a qualified audience of new customers.
We attract our audience using a comprehensive multi-channel marketing campaign that includes:
- Digital driven marketing including online advertising
- Partnerships with relevant organisations and clubs
- Collaboration with exhibitors to develop co-marketing
- Media partnerships with selected boating blogs, websites and magazines
- Comprehensive PR campaign
- Team working all year round on our social media engagement and content creation
Our proposition is genuinely exciting and offers something different to any other boating event. This includes:
- Inclusion in the Exhibitor listings & BoatLife marketplace
- Online content opportunities in the BoatLife Community and BoatLife Newsletter
- High quality conference programme with inspirational speakers and sports personalities
- On-site & Online competitions
- Substantial 365 event marketing bringing you as many customers as possible.
Request contact below to find out the options available to you.