here’s no fish like your first fish. And nobody knows that better than Shakespeare. For over 100 years, Shakespeare has been one of the most recognizable brands in fishing. As more and more newcomers discover the joy of fishing, Shakespeare will be there, providing the gear and inspiration to make sure that the next bite will never be the last.

Exhibitors who stock this brand:

SMG Group

The UK's largest 'one-stop' Marine Electronics Distributor Established in 1972, SM GROUP (EUROPE) has grown to become the UK & Ireland's largest value-added distributor of marine electronics. With 50 years of experience supplying marine electronics to installers, chandleries, marinas, boat builders, commercial and military & government clients, we are confident in providing a first class service to all customers whatever their size or requirements are. We are brining Snowbee, Penn and Shakespeare to the show.

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